Media Kit


This page contains resources for Kiind company and brand information, which may be used for editorial and publishing purposes.


If you’re unable to find what you’re looking for, please don’t hesitate to contact us directly.


Brand Name

Company description


Logo and brand guidelines

Screenshots and user photos

Past coverage


Media Contact

Bryan Dwyer


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Media List


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Brand Name


Operating Name: Kiind

Legal Name: Kiind Inc.


Kiind™ is a trademark of Kiind Inc.



Company Description



Never pay for unclaimed gift cards.


25 words

Kiind helps people send personalized, trackable gift campaigns so recipients can enjoy global brands or local businesses. Givers only pay for gifts that are used.


50 words

Kiind is an online gift campaign engine that helps people show appreciation professionally. Branded, personalized gift offers are delivered through email and can be redeemed at local businesses or with global brands, such as Amazon. Givers get notified and only pay for gifts that are used.









Leif Baradoy is CEO of Kiind. Former professional triathlete with an entrepreneurial background, Leif has spent a number of years developing business and marketing strategies for an array of successful organizations. His previous roles include Marketing Director at MetaLab, a rapidly growing interface design agency, and Operations Manager at Since 2011, he has led the company through multiple pivots to becoming a significant force in the gifting space. His passion for people and technology helps drive Kiind in serving customers and helping them build relationships with gift experiences.





Peter Locke is Kiind’s Chief Technology Officer. With over a decade of experience in software engineering, Peter is focused on building and improving the technology platform that powers Kiind’s digital gift campaigns. Having worked as both Manager of Engineering and Senior Engineer at AbeBooks (an company), his career has seen him involved in the architecture and implementation of large-scale online software systems as well as in directly leading and managing highly skilled software engineering teams. Peter has a Software Engineering degree from the University of Victoria and has since completed post-degree courses in machine learning through Stanford.



Logo and brand guidelines


Using the Kiind brand

These brand guidelines and assets will make it easy for you to work with the Kiind brand. If you're ever worried about correct usage, just refer back to these guidelines or send us an email to for advice on respectful brand usage.


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Brand Guidelines

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Download screenshots and user photos


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Canadian Startup Disrupts Gift Card Industry
February 26, 2014

Victoria, BC's Kiind is announcing the launch of a new digital gift card solution for retailers and e-commerce merchants called Merchant Service today.


Kiind: A Digital Gift Card That Is A Gift For The Gifter As Well
December 25, 2013

Kiind is a revolutionized digital gift card that can be send via e-mail for which the gift giver needs to pay when the card is claimed by the recipient.


The Wonder of Tech 
Kiind: A Different Kind of Gift Card
December 20, 2013

Have you ever given a gift card to someone who never used the card? Did you feel as if your money was wasted?


CBC News 
Kiind cuts gift card waste, tracks purchases: Dan Misener
December 17, 2013
Each year, Canadians spend billions of dollars on gift cards. Often, they go unused. Leif Baradoy wants to change that.


The Star 
Canadian company launches no-waste gift cards
December 9, 2013
People who give gift cards for the holidays have a new way of making sure their presents aren't forgotten in a sock drawer.


The Globe and Mail 
Buy now, pay-later gift cards come to Canada 
December 9, 2013
Pre-paid gift cards seem like such a good idea, but they've turned into such a headache. Can a Canadian company that's quickly captured the attention of global retail giants offer a fix?


Kiind Launches An API For Its Digital Gift Platform 
November 29, 2013
Just in time for the holidays, virtual gift card service Kiind today announced that it now offers an API, which will allow third-party vendors to hook right into its services and to create gift cards from their own systems.


Incentive Magazine 
Pay-Later Online Gift Card Service Expanding More Into Incentive Market 
September 9, 2013
Kiind, a new online service that allows both individuals and businesses to send digital gift cards but only pay when the recipient has used the gift card, is expanding more into the U.S. incentives market.


Kiind Takes Aim At Corporate Rewards Market, Only Makes You Pay For Gift Cards When You Use Them 
August 27, 2013
The dirty secret of the gift-card industry is that many of them go unused. At first glance, that looks like easy money for retailers, but with a slew of new regulations, unused gift cards are actually starting to become a drag on retailers’ books.


CBC News 
Pay-later gift card service launched by B.C. startup 
July 10, 2013
Kiind prevents gift givers from wasting money on unused gift cards.


The Lang and O'Leary Exchange, CBC News 
Kiind's CEO, Leif Baradoy, on the Lang and O'Leary Exchange

July 10, 2013
YouTube video.


Kiind Saves You From Wasting money on Unused Gift Cards 
July 11, 2013
The problem with gift cards is they're too easy to forget to use, so that ends up being a waste of the sender's money. Kiind solves this problem by letting you send a gift card without paying for it until the recipient uses it.


The Next Web 
Buy Now, Pay Later; Kiind Wants to Help Prevent Wasted Gift Cards 
July 10, 2013
Kiind is launching for the US market today, having previously been available in beta in Canada, offering a service that lets people email gift cards -- but rather than pre-paying and hoping the recipient bothers to use it, the cards are only paid for when the gift is actually chosen.


Canadian Startup Kiind Launches in US, Eliminates Wasted Giftcards 
July 10, 2013
Victoria-based startup, Kiind is launching in the US to help people avoid wasting money on giftcards.


Kiind Seeks to Eliminate Gift Card Waste With Pay for Use Gift Cards 
July 10, 2013
Every year billions in gift card money goes unused. That's free money for the retailers and a piece of useless plastic for you. A new online service called Kiind hopes to change that.


Don't Go Unappreciated or Waste Money on Gift Cards Anymore, Be Kiind 
July 10, 2013
A gift-card given, is a gift-card thrown away, as a wise man once said. A verbose and fake idiom, but in reality about 8%-19% of gift cards are never used. For Kiind, a Canadian-based startup, this means waste: financial waste, environmental waste, delivery and time waste.


Calgary Herald 
Startup of the Week - Kiind 
July 12, 2013
Enter Kiind, a gift campaign platform that allows people and businesses to email gift cards -- but rather than pre-paying, gift cards sent via Kiind are paid for only when the receiver chooses to use the gift. 

6 Business Apps That Will Make Your Life Easier
January 21, 2013

Boss get you another jelly-of-the-month club subscription this holiday season?  Tell her to check out Kiind.






Advance Media List

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